Corporate Communications & Public Relations

1. Press Releases & Media Relations

1.1 Press Release Guidelines

Objective:

• Maintain a consistent and professional corporate voice in all media communications.

• Ensure accurate and timely dissemination of company news.

Procedure:

1. Identify newsworthy topics such as project wins, partnerships, milestones, and corporate achievements.

2. Draft press releases following company branding and tone of voice.

3. Obtain approval from senior management and legal teams before distribution.

4. Distribute press releases through relevant media channels, including newspapers, business magazines, and online platforms.

5. Monitor media coverage and address any misrepresentations if necessary.

1.2 Media Relations Strategy

Objective:

• Build strong relationships with media professionals to enhance brand reputation.

• Ensure proactive engagement with journalists, reporters, and industry influencers.

Procedure:

1. Maintain a database of key media contacts and journalists.

2. Organize press conferences and media briefings for major announcements.

3. Provide media training for company spokespersons.

4. Ensure all media inquiries are handled promptly and professionally.

5. Monitor and analyze media coverage to assess brand positioning.

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2. Crisis Communication Strategy

2.1 Crisis Management Framework

Objective:

• Develop a structured response to potential crises affecting the company’s reputation.

• Ensure transparency and credibility in all public communications during crises.

Procedure:

1. Establish a crisis management team comprising senior executives, legal advisors, and PR specialists.

2. Develop risk assessment strategies to identify potential crisis scenarios.

3. Implement a rapid response plan for immediate action and containment.

4. Communicate with stakeholders, employees, and media transparently and efficiently.

5. Conduct post-crisis evaluations to refine communication strategies.

2.2 Spokesperson & Messaging Guidelines

Objective:

• Ensure a clear, unified message is delivered to the public and media during crises.

Procedure:

1. Assign designated company spokespersons for different types of crises.

2. Train spokespersons in media handling and crisis communication techniques.

3. Develop pre-approved messaging templates for various crisis scenarios.

4. Monitor social media and news platforms for misinformation and address concerns promptly.

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3. Internal Communication Standards

3.1 Employee Communication Policy

Objective:

• Foster transparent and effective communication within the organization.

• Ensure employees are well-informed about company policies, updates, and developments.

Procedure:

1. Utilize internal communication channels such as emails, newsletters, and company intranet.

2. Organize town hall meetings and briefings for major corporate announcements.

3. Encourage two-way communication by allowing employees to provide feedback.

4. Maintain an internal communication calendar for regular updates.

3.2 Brand Messaging & Consistency

Objective:

• Ensure all internal and external communications align with the company’s brand values and tone.

Procedure:

1. Develop brand communication guidelines for employees.

2. Standardize templates for presentations, reports, and public statements.

3. Conduct regular training sessions on brand messaging and communication best practices.

4. Periodically review and update corporate messaging to align with company growth and industry changes.

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Conclusion

A robust Corporate Communications & Public Relations framework ensures that BEC Arabia maintains a strong market presence, manages crises effectively, and fosters internal and external transparency. By implementing structured press release guidelines, crisis communication strategies, and internal messaging standards, BEC Arabia strengthens its corporate reputation and stakeholder engagement.